TV Profiler helps you
optimise your television advertising spend

It identifies the target market for your artist and then finds the commercial television programmes that your target market will be watching over the next week enabling you to laser target your media spend.

The service is appropriate for any artist, established or new, and for any genre, format and catalogue product. TV Profiler is used by record labels, commercial departments and media planners.

What is unique about TV Profiler is its predictive nature. It means you can genuinely plan in advance with confidence.

How does it work?

We identify the target market by streaming a montage of the artist’s music to a nationally and musically representative sample of our panel. This ensures we interview people who really do love the music.

We then establish your optimal target market by using an online survey to focus on those who are positive towards the artist’s music but haven’t yet bought the album - the untapped market.

Once your artist’s target market has been identified and screened, we then establish which television programmes by channel they will be watching in the next week or so. ItÕs an easy task for the respondent to complete as we provide an EPG-style television listing. We cover all the main commercial analogue and digital channels.

What do you get?

You will receive a list of programmes that your target market will be watching over the next week. The programmes are time-of-day and channel-specific; vital because you should, for example, want to know whether it’s the 7pm broadcast of The Simpsons on Sky One that needs to be targeted or the 6:30pm broadcast on Channel 4. We deliver pinpoint accuracy.

The survey is conducted online using Entertainment Media Research’s international panel of over half a million music consumers.