On-Line Callout
Music is probably the key reason why people listen to your radio station so it’s critically important you play the right songs and know when to remove the burnt ones.
Whether it’s weekly, monthly or even just twice a year, online call-out is by far the most powerful way of understanding what your current audience thinks about the music that you’re playing and why. It’s also the single most effective way of discovering which songs would attract a bigger audience to your station.
Some of the key benefits to you of using Entertainment Media Research:
- We’ll build you a robust panel quickly
- Full–service so all you need do is send us your lists
- Active 7 day per week survey management
- Secure and reliable media research system
- Flexible and customisable survey configuration to suit your needs
- Rapid turnaround – most results delivered within 6 days
Methodology
We use Entertainment Media Research’s proprietary database of over 350,000 music radio listeners in the UK so you can research any combination of listeners including those who say your station is their favourite, those who listen only occasionally to your station and those who don’t listen to your station at all.
All research is conducted online by inviting samples of listeners to log-in to a secure site. The respondents are then streamed randomised edits of the songs you have selected for testing and asked to complete a number of perceptual questions.
The sample size depends upon your requirements and is typically 100-300 respondents per survey
Reporting
You can view all your results including tracking data and song verbatims in real-time whenever and wherever best suits you by accessing Entertainment Media Research’s secure on-line reporting system.
Each survey contains song reports by age, gender and radio station preferences and full song tracking capability. You can also customise the page views to cut and slice the data according to your particular needs.
