PopScores
PopScores is a monthly quantitative measurement of the emotional connection between 300 established and up-and-coming music artists and consumers across ten different demographic groups from teenagers to fifty year olds.
Why PopScores?
Because in an age where the artist is increasingly valuable as a branded property and multi-media platforms generate huge information flows, reliance upon the crude measure of historic album sales to predict artist success and explain audience connection is increasingly inaccurate and potentially hazardous.
The Key Questions that PopScores Answers
- Which artists emotionally connect with which consumer groups?
- Which artists genuinely have whole market appeal?
- How aware are consumers of your artist?
- Which new artists are really gaining in popularity?
- Which artist is most suitable for a partnership / sponsorship?
- Which long-established artists are no longer connecting?
- Which artists polarize by age or gender or sexuality?
How does it Work
Each month we release a report based on the opinions of 4,500 consumers aged 13-59; a robust representative sample for a solid statistical foundation. The results are then weighted according to the national population so the findings are truly representative The key measures that PopScores employs are:-
- Name awareness
- Informed awareness
- Positive and Negative emotions
- Purchase Propensity
PopScores is also accessible online via a secure site enabling full tracking capability for each artist.
Availability
PopScores can be purchased either as a 12 month subscription or alternatively in single month reports.
