LaunchPad helps you safely launch a new artist

It delivers the market intelligence that answers the five high risk “unknowns”

• Is there a commercial market for your new artist and if so what is the target market?
• Are the songs strong enough to connect with your target market?
• Will the first single generate sufficient awareness?
• Is the artist’s image consistent with the music?
• Should the image be changed and if so why and to what?

How does it work?

LaunchPad comprises two elements:

Firstly, an online music test with a cross-section of music consumers to identify the commercial potential of the music. The test establishes whether the music can unify the market or works best with particular consumer groups; it also accurately predicts airplay potential by radio format, normally a precondition for commercial success.

Secondly, an online multi-media questionnaire to establish the target market’s connection with your artist. Respondents are shown images of the artist, listen to an interview and read a short biog to generate familiarity. We then investigate perceptions towards the artist and the music.

What do you get?

You get a confidential briefing document with key findings and actionable recommendations from our music industry experts and researchers who will personally guide you through the research findings. We use a thoroughly diagnostic and consultative approach so you can make your decisions with confidence.

The survey is conducted online using Entertainment Media Research’s international panel of over half a million music consumers.