Hit Forecast helps you spot the hit potential of any
unreleased song and avoid commercial flops

It has a phenomenal 95% success rate by measuring the two critical components of any single release namely Radio and Music TV Airplay Potential and Market Potential.

It is used extensively by all the major and larger independent record labels and producers in the UK and Europe to help identify the best single release or sequence, evaluate potential roster signings and identify possible commercial failures.

The Key Questions You Will Have Answered

• Who is the Core Target Audience for the music?
• What is the Size of the Potential Market for the music?
• Is there Passion for the music within the potential market?
• What is the Airplay Potential of the song by radio station?
• Is there a song that unifies the market to deliver mass market exposure?

How does it work?

A representative sample of music consumers by demographics and media consumption are invited to an online survey; they listen to an edited stream of the music and are asked a number of perceptual questions about each song. They also give their personal opinions on each song which you can read unedited in the report.

HitForecast succeeds by replicating the one-on-one experience of listening at home to your mate’s new music. It’s personal, focused and honest.

What do you get?

You get a confidential briefing document with key findings and actionable recommendations from our music industry experts and researchers who personally guide you through the findings. We use a thoroughly diagnostic and consultative approach so you can make your decisions with confidence.

You also get access to EMR’s online reporting system so you can review and analyse your results whenever and wherever suits you.