Artist Profiler
It answers the two universal questions “What does the consumer really think about my artist?” and “How do I safely make my artist more successful?”
Record labels, marketing departments and management companies use Artist Profiler to broaden or strengthen an artist’s market; safely change artistic direction; predict the viability of an album project; evaluate a potential roster signing or identify the causes of a disappointing album release and develop a new marketing strategy.
The Key Questions You Will Have Answered
- Who are the target customers for your artist
- How Aware & Familiar are consumers with your artist
- What is your artist’s Market Potential
- What are your artist’s Strengths & Weaknesses in the eyes of the market
- What actions can be taken right now to be more successful?
How does it work?
We use an online questionnaire to survey a cross-section of music purchasers about the twenty or more qualitative attributes that define your artist. Typical attributes might include vocal quality, originality, personality, meaningfulness of lyrics and sex appeal. We then establish the salience of each attribute to different consumer groups. A comparison of the results exposes the strengths and weaknesses within an artist’s current positioning.
We then measure how the target market perceives the artist’s music. When we include unreleased music, Artist Profiler becomes strongly predictive enabling you to gauge how your artist or product will be perceived by consumers in the future. Any artist can benefit from Artist Profiler.
What do you get?
You get a confidential briefing document with key findings and actionable recommendations to make your artist more successful. We use a thoroughly diagnostic and consultative approach so you can make your decisions with confidence.
The survey is conducted online using Entertainment Media Research’s international panel of over half a million music consumers.
