With the rise of on demand TV, debundling of cable packages, increase of curation services, we expect a strong and continuous increase in TV viewing. The High Quality of TV content builds communities and encourages engagement.
The human capacity for interaction is growing daily, the currency around this is trust. TV companies understand that a key element is an effective deep media strategy around programmes. Twitter is elementary in such a strategy.
Social Media has the potential to serve as the live platform to communicate with audiences before, during and after programmes. A social platform for content engagement can dramatically drive acquisition and activation of audiences and it is the ideal platform for audience referrals. We know good content lives on and we want to talk about the great pieces of our time.
Content in 2018 is social.