Music is a crucial ingredient to all online content. Whether it’s online video, a new series or an exciting advert, music serves the purpose of amplifying emotions that the piece is designed to evoke. And feeling is believing.

In the online world of metrics where every step is fully measurable, choosing the right music can mean serious boost of profit and customer satisfaction. EMR uses its proprietary database to understand the effectiveness of your music choice. This is measured based on your target segment and is representative of the UK population by class, ethnicity, cultural background, beliefs and other key factors.

Access to research and data minimises the risks associated with releasing an important piece of content online.