About us

Entertainment Media Research was founded in 1997 by Peter Ruppert, formerly Head of Music Information at MTV Europe in anticipation of the digital entertainment revolution.

Today, Entertainment Media Research is Europe’s foremost entertainment research consultancy. Headquartered in London it serves the film, music, broadcast and advertising industries in the UK, Continental Europe, Scandinavia, USA and Australasia. The company is independent and privately-owned.

Our business is the supply of research intelligence that enables entertainment decision-makers to push their creative and commercial boundaries and minimize their risks to achieve the greatest financial return.

Radio programmers, A&R heads, marketing execs, television broadcasters, commercial departments, advertising creatives, media planners & buyers, strategists and chief executives all use Entertainment Media Research.

The company’s key assets comprise a large and continuously refreshed database of music and entertainment consumers, a suite of ground-breaking research methodologies that have become the industry standard across Europe and unrivalled expertise in entertainment and music research with a hard-won reputation for flexibility and highly actionable findings.

Entertainment Media Research is staffed with specialists from the entertainment, music, broadcast, marketing and advertising industries supported by MRS- qualified market researchers who truly understand how to maximize entertainment audiences.