Entertainment Media Research specialises in proprietary research for the TV and Music industries. If you are launching a new artist, building an audience for a TV brand, programming a radio station or searching for the music sync to optimise your advert, EMR will provide the insights to help you make the right decisions.

We have over 10 years’ experience and use our proprietary quantitative methodologies combined with access to qualified user databases around the world to provide you with the most accurate data for your specific requirements. 

EMR is the official music research provider to the BBC. We are proud to work with many great brands including Radio 1, Radio 2, Sony, Universal Music Group, L’Oreal, Mars, Pandora, Carlsberg and Red Bull.

ARTISTS WE WORKED WITH

IT DELIVERS THE MARKET INTELLIGENCE THAT ANSWERS THE FIVE HIGH RISK “UNKNOWNS”

EFFECTIVENESS OF COMMERCIALS IS DRAMATICALLY INFLUENCED BY UNLEASHING THE POWER OF MUSIC

TESTING LARGE NUMBERS OF BACK CATALOGUE TRACKS IS ESSENTIAL FOR ANY MUSIC RADIO STATION

AT EVERY STAGE IN AN ARTIST’S LIFE CYCLE THERE ARE UNAVOIDABLE RISKS TO BE NEGOTIATED

With the rise of on demand TV, debundling of cable packages, increase of curation services, we expect a strong and continuous  increase in TV viewing. The High Quality of TV content builds communities and encourages engagement.

The human capacity for interaction is growing daily, the currency around this is trust. TV companies understand that a key element is an effective deep media strategy around programmes. Twitter is elementary in such a strategy.

Social Media has the potential to serve as the live platform to communicate with audiences before, during and after programmes. A social platform for content engagement can dramatically drive acquisition and activation of audiences and it is the ideal platform for audience referrals.  We know good content lives on and we want to talk about the great pieces of our time.

Content in 2015 is social.

Music is a crucial ingredient to all online content. Whether it’s online video, a new series or an exciting advert, music serves the purpose of amplifying emotions that the piece is designed to evoke. And feeling is believing.

In the online world of metrics where every step is fully measurable, choosing the right music can mean serious boost of profit and customer satisfaction. EMR uses its proprietary database to understand the effectiveness of your music choice. This is measured based on your target segment and is representative of the UK population by class, ethnicity, cultural background, beliefs and other key factors.

Access to research and data minimises the risks associated with releasing an important piece of content online.